In a surprising move by Google, they have stated that they have no plans to release native applications for Windows 8 or Windows Phone 8. This includes Gmail and Drive, apps that most mobile users access on a daily basis and take for granted.
Clay Bavor, Google Apps product manager has announced that “We have no plans to build out Windows apps. We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8…If that changes, we would invest there, of course”
Nothing was mentioned about future development but for the time being it sounds like Google’s focus will be on Android and iOS, its two main platforms. Who knows how long this could last. It could take a few months like Google Maps on iOS, or it could be a longer term situation for Windows users. With competition fierce for cloud storage, it makes sense for Google to focus on its key products and improve its product for current users. Apps like Gmail for Android 4.2 have already shown vast improvements adding a much needed pinch to zoom feature and swipe through ability for emails. Adding a new platform to development could potentially slow down updates for current users prompting some to find alternative apps.