Undoubtedly the leader of the pack when it has come to product release events has been Kingston. It doesn’t seem so long ago that we were invited to a little place called the Bellavita in Taipei where Kingston’s last HyperX party was led by the country’s top models and enough press to make your head spin. Let’s take a quick look back at that event…but could Kingston ever trump this?
Well, on my 50th birthday, I just got out of a Ferrari F430 Spider, fully branded with Kingston HyperX markings ,and was just introduced to some wicked driving that through the streets of Taipei that could never occur in North America. Hows that for a start?
KINGSTON HYPERX OC TAKEOVER AND RELEASE EVENT
Today, we had the esteemed privilege of being invited to the Kingston HOT and release event at the Kelti Tower in Taipei, Taiwan. A quick indicator that this event might be well planned was evident in the red carpet leading into the building from a uniquely branded Ferrari out front that held a retail cost well above that of most peoples homes.
As soon as we entered the building, we were met by more platinum blondes than one could ever imagine. For those not familiar with technology events, marketing is a completely different animal and the term ‘geeks and girls’ harnesses a true sense of reality. And we haven’t even entered the event yet!
On entering the event, we were greeted by the Kingston HyperX Security Crew. You just didn’t mess with this.
As you entered the facility on the left, there were more games than one could imagine to check out, many equipped with Kingston gear in some way, shape or form.